Copyright © 2022 All rights reserved by Larry Dean Harris
Print + Billboard Campaign
Client Name
Cirque du Soleil, Los Angeles CA
Project Types
Print + Billboard Campaign
The challenge was to sell this “sit-down engagement” in Hollywood’s Dolby Theatre.
Despite being a critical darling and one of the company’s most inventive
productions, Iris was not drawing a crowd in a town that would rather see a bad
movie than a good stage show. So we turned a negative into a positive.